Want a cup of Joe? Check out Green Mountain Coffee Roasters (GMCR). Not hot enough for me.

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Discussed in this article: Green Mountain Coffee Roasters Inc. ( $GMCR )


I want to look at Green Mountain Coffee Roasters ( NASDAQ:GMCR ) because everybody else is. The company announced pretty solid earnings after hours; the stock is up at 63.19 as I do this so let’s look at exactly where that is.

On Monday the stock went as high as 65.09, on Tuesday the stock went as high as 63.65. So where this stock is trading after-hours, you see the little blue thingamabobs there, I don’t know if that’s their technical term, but if it’s not it should be. The stock is trading right at Tuesday’s open, right about there. Today, big volume, a lot of times you can expect that, on earnings day as traders place their bets, and take their bets off the table et cetera, et cetera, you’ll see even more volume tomorrow.

This would be my suggestion, don’t buy it at the open, because it’s not like the stocks up that much after hours on a point basis, and it hasn’t broken above any key level. In fact all its done is walked back in the middle of the combat zone here. So I would suggest, frankly just staying away from Green Mountain ( NASDAQ:GMCR ) and just letting the stock do what it’s going to do. I know they had strong Keurig sales; I have a coffee machine so I don’t need that stuff, but I guess other people do.

This is a stock that is still suspect, if you miss this move by not buying tomorrow, congratulate yourself, because you’re probably going to be able to buy it even lower in the days to come. I just want you to be careful about this. Also, know that ultimate resistance I’ll say is about $65.00, if the stock starts trading above that level then I’m totally wrong about this; it has happened before, it will happen again. I don’t think it’s going to happen this time though.

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