A look at priceline.com Incorporated — What’s the right price? (NASDAQ:PCLN)

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priceline.com Incorporated ($PCLN) averages are at $913.20 (21 day SMA), $869.45 (50 day SMA), $731.85 (200 day SMA). Over the past 52 weeks PCLN has traded from a low of $553.97 to a high of $994.98. PCLN was last at $947.00 on a volume of 509,126. Average daily volume has been at 700,367.

Last Friday, Priceline announced some surprisingly strong earnings and issued bullish guidance. The stock gapped up at the open and traded to $995 before pulling back. An obvious price level for selling would be $1,000 (“If PCLN gets up to $1,000, then I’ll sell.”) So when PCLN was unable to push above that key level, it was a clear indication that the stock would pull back.

Current support is between $900-$920. Technical traders should watch that level for signs that the pullback has run its course.

52 Week Range $553.97-$994.98
Market Cap 48,616,500,320
Average Volume 700,367
Dividend Yield 0.00%
Institutional Ownership 0.00%
Insider Ownership: 2.60%
Percentage of Float Short 6.00%
Beta 1.24

Priceline.com, Inc is the online travel Company which offers its customers a range of travel services, including hotel rooms, car rentals, airline tickets, vacation packages, cruises and destination services.

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